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Contents
1 Timeline
1.1 The 1960s-70s
1.2 The 1980s
1.3 The 1990s
1.4 The 2000s
2 References
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Timeline
Main article: Nike Inc.
This is the timeline for the sportswear company.
The 1960s-70s
1964
Nike's predecessor, Blue Ribbon Sports, is incorporated in Oregon.[1]
1971
The Swoosh first appears on Nike shoes
The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track & Field Trials in Eugene, Oregon
Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.
1972
American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.
1975
The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.
1975
Nike print ad with the tag "There is no finish line" is introduced.
1978
Tennis "bad boy" John McEnroe is signed by Nike to an endorsement contract.
1979
Nike's Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.
The 1980s
1980
Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.
Nike hires the first industrial designers into the footwear industry to work out of their Exeter, NH R&D facility.
1981
BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.
1982
Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.
1982
The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.
1984
Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity.
1986
Corporate revenues surpass $1 billion for the first time.
1987
The Nike Air Max shoe is introduced, which for the first time makes visible the Nike air bag. A television ad featuring the Beatles' song "Revolution" is the first time that a song performed by the Beatles is used in a TV ad.
1988
The famous tagline, "Just do it", is introduced at the suggestion of 4th grader Tiffeny Speir from Urban Park Elementary School in Dallas, TX.
1989
Nike enters the European football market, signing a kit deal with Paris Saint-Germain
Bo Jackson appears in Nike's Bo Knows ad campaign to support the launch of its cross-training shoe.
The 1990s
1990
The first Niketown store opens in downtown Portland.
Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km2) of land.
1993
Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.
1994
Nike wins Advertiser of the Year at the Cannes Advertising Festival.
Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer (now known as Nike Bauer). Previously, Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
1995
Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit (uniform/apparel) deal with Arsenal.
1996
Nike signs Tiger Woods soon after he gives up his amateur golf status.
Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Don't Win Silver You Lose Gold." Nike's use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.
Niketown Los Angeles opens in Beverly Hills.
1997
Nike signs several hockey stars, including Sergei Fedorov and Jeremy Roenick, to endorsement deals to wear their new line of skates, which are quickly lambasted for the fact that they are mostly white, traditionally the color of women's figure skates. This sartorial quirk, coupled with problems with the soles of the skates, leads Nike to relent and allow Fedorov to wear Graf-brand skates with a Nike swoosh applied to them. In the future, Nike's hockey skates...(and so on)