Appliance industry standards will become the leading enterprise protagonist - microwave ovens, rice cookers, small appliances - Network Appliance Industry-hc360 HC

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Began a new round of home appliances in the field of national standards for public tender, this is the appliance of the committee to carry out a second tender for the work of the country. The national standard of public assembly are mainly small appliances microwave ovens, rice cookers, vacuum cleaners, disinfecting cabinet, electric irons, electric fans, air purifiers and dishwasher, etc., which means that there will be a group of enterprises featuring outstanding leadership China's small household electrical appliances standard industry standard setting process. Linked to earlier, the United States, the pioneer of China has become the national standard and the indoor hot and cold water dispenser heater Standardization Working Group in drafting the relevant industry standards issues. There are indications that China's household electrical appliance industry standards is moving in the direction of the enterprise-led development.



Industry bodies no longer the only standard-setters venetian beads

cats eye beads

Chinese home appliance industry started relatively late, beginning the development of the traditional planned economic system, the impact of the lack of autonomy of enterprises, the market is low, the slow development of the industry. In this case, companies can not afford to participate in industry standards, the major appliance industry standard by the relevant state agencies (such as standard household appliances Authority) and industry associations to develop, even with many industry standard and no. Since the 90s of last century, with the market economic reform, rapid development of China's home appliance industry, industry-leading technology has been concentrated to some excellent company. These enterprises such as Haier, Gree, Midea has a large number of patented technologies, in promoting the formation of industry standards and norms in the market to play a crucial role, and gradually developed into a major role in the relevant industry standards.



To drinking industry as an example, according to statistics, in 2006 the brand sold about 500 drinking fountains, and the State Administration of Quality Supervision recently published the results of quality checks have shown that drinking sampling rate of 65 qualified .6%. Quite a mixed bag dispenser manufacturer, often vicious price competition, shoddy phenomena hinder the healthy development of the industry. In this context, as the fountain industry's "leading" enterprises, the United States in virtue of its advanced technology level and market influence, the first to take the lead in drafting the dispenser national standards, thus creating a domestic industry by the company led the drafting of national standards precedent. In the heating device industry, Pioneer Electronics Group, with its brand strength and position of heaters industry leader, participated in the drafting of the heater GB4706.23-2003 version of the formulation of national standards.



At the same time, Haier, Skyworth, TCL, etc. home appliance giant sets standards for fresh air conditioning appliance standards to maintain clean air standards for energy efficiency, inverter air conditioner standards, and preservation of standard refrigerator, air conditioning installation standard, flat-panel TV installation standards and so also has become the industry standard.



As more and more enterprises have become the leading home appliance industry standards, the original standard-setters are gradually changing their functions. For example, in recent years, household appliances standard committee and conducted a nationwide household appliances tender national standards, the lead company in drafting national standards for home appliances standard committee is no longer the standard direct-makers are gradually transformed into a service organization for enterprises with market and industry information, service enterprises, to promote and protect the industry's orderly development.



Enterprise standards can become the industry standard?



2007 4 16, in Beijing, China Association for Standardization issued a "domestic microwave oven steamed functional requirements and test methods" (code: CAS150-2007, hereinafter referred to as microwave ovens "steam" standard), which is the microwave oven and by the United States University of Electronic Science and Technology jointly responsible for drafting the first global microwave industry standards. Microwave ovens "steam" standard, once launched, will be in the industry caused widespread controversy, some people think that the standard is the Association standard microwave steaming, in fact, is the enterprise standard, should not become the industry standard. It will become the industry standard enterprise standard What?



In fact, China's household appliances, business standards become the industry standard precedents. September 25, 2006, China Association for Standardization announced the introduction of Haier "U-home network appliances," modeled on industry standards recommended standards??? CAS standards, is the world's first complete set of common standards for home appliances.

Guangzhou: China to the United States into bilateral marketing management terminal transformation - GOME Electrical Appliances, Wong Kwong Yu - HC network appliance industry-hc360

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,

GOME Electrical Appliances

Cluster General Manager, Guangzhou Branch Times reporter an exclusive interview to receive information, detailing the financial crisis of magnetic card reader writer

States United States card magnetic strip

New ideas, which is

Huang Guangyu

Guangzhou, China after the incident publicly for the first time the U.S. high-level communication with the media.



"To store management as the core, increasing the store management functions," a country the United States reform the core, high cluster point out that the U.S. will be 3? 15 as an opportunity to operate suppliers had the idea, and gradually into the terminal operator

Service

More attention to consumers, the implementation of "a bilateral market." The United States made this country great transformation of marketing ideas, but also for the industry to realize: the expansion before the great expansion of the country the United States, is the incident could settle down, For through the meticulous management, extensive end-run mode of GOME, win more consumers.



"To improve the quality of stores core business"



Earlier, the National US-Ho Yang Qing spokesman told the media that "this country will not increase the number of U.S. stores. We will shut down some poorly managed store, and then select some good in the new location opened about the same number of flagship store . "This is the first country outside the United States explicitly that" will close the store. " In this regard, the high cluster, said, "Guangzhou China in 2009, the United States will implement a similar 'off a shop, open a shop' policy to keep the total amount of 100 or so stores."



"Will improve the quality of stores core business", the high cluster, told reporters the United States in 2009 the country's top priority is to ensure the sound operation of the premise of market share and maximize profitability. For this strategy, he explained, "not appropriate for individual sites, rental sales ratio is too high, not enough good shops will be shut down operations, but also low in the strategic core business district to open new stores, maintaining the total unchanged. "



For the full year sales plan, high clustering, "said the United States this year, Guangzhou, China is expected to grow by 5% of sales." In fact, the financial crisis, how to ensure sales growth? In this regard, States United States put forward his new ideas: the decentralization of store, so that store their own decisions, maximize capacity.



It is understood that the strategic transformation of the country after the United States, the store manager will no longer simply responsible for sales, but rather from beautification store layout, store channel design, product mix, quality of service, comprehensive management of stores. "The manager will be given 'master' role, to assume more responsibility for store operations." Expressed the high cluster, and now the role of functional departments stores by the leadership of the past, into service to store, from store charge the former, States United States to provide protection in the rear. The "store-oriented, more clear to consumers to provide the necessary services and resources." In his view, "When competitive situation in the rapid changes, such a mechanism can be made more flexible tactical attack and defense."



To the "business end" transition



"In the future will improve the operating efficiency of the development of a single shop in the direction manufacturers from the operation of the upstream direction to a service consumer." Said the high cluster, with the

Home Appliances

Optimization of industrial development, industry concentration is high, the global financial crisis and other factors, how to grasp the needs of consumers, to provide consistent products and services to consumer spending, the enterprise survival and development of urgent problems. In this regard, he noted, "only to consumer demand, is the core competitiveness of enterprises evergreen. And the future development trend, companies will be jointly and to store store-centric, service consumers."



In the country the U.S. view, the transition to the business end, content not only in the sale, after sale service, more important is the simplification of work processes within the store, open up each joint directly to the customer reflects the efficiency of its services. It is understood that the United States opened the country's 400 free call center service already has 1,000 seats, the unified management by the headquarters, received

Complaints

Would be fed directly to each store, so that no blind spots of consumer complaints. High cluster, told reporters call center in addition to daily users pay a return visit, a reception address user comments, set up by each consumer the way customer information files, the user is refined to further improve the implementation of the domestic retail customers in the past extensive classification.



"In the past to resolve customer complaints is required within 24 hours to complete, and now we have limited time to resolve within 6 hours." Said the high cluster, in a series of rapid Return process, set up VIP green channel, the consumer were satisfied with the service from the previous 88.5% rise to 98%.

Foshan: "of Peasants," residents to enjoy subsidized home appliances - home appliances to the countryside, home appliances - home appliances industry-hc360 HC Network

China Product


How to declare subsidies



Need to hold the purchaser notes and documents related to the location of the town of residence (street) declared financial subsidies. Subsidies need to declare the information provided, including: purchase invoices and a copy of the original; residents and ID card (issued by the department or the police residence registration identity); residence booklet and a copy of the original; subsidies class doppler fetal heart monitor

Home Appliances fetal doppler monitor

Product-specific identification card; buyer savings passbook. No savings account to the designated bank shall be required to open an account to apply for subsidies.



Yesterday (May 13, 2009), the reporter learned from the trade sector,

Foshan

"Of Peasants" residents can finally enjoy

Bringing home appliances

Preferential subsidy. Japan reported on February 19 this year, once said that "bringing home appliances Foshan more than 160 million rural residents are deprived of? "As the subject reported the appliances to the countryside starts, Foshan residents in rural areas can not enjoy subsidies for the embarrassing home appliances.



Present, the provincial Economic and Trade Commission "special award", "Foshan City, bringing home appliances work to implement the program" has been promulgated, Foshan, there will be more than 160 million "of Peasants," residents can enjoy the benefits.



Subsidies have a new definition of household objects



Due in July 2004 from the first in Foshan

Guangdong

Province "Changing Villages" household registration system reform, now no longer exists, Foshan residents "Agriculture accounts." For the problem, "Foshan appliances to the countryside work plan" to subsidize the objects were defined. See the news from the program, which "targets and standards for subsidies," a clearly stated the city to the residents of agricultural household registration booklet on the definition of "family do" page is registered "× × villagers" or booklet " households do not "page" address "column whether the" × × Village "to the screening.



Registered address within the city's residents in the rural countryside in the promotion of home appliances within the time required to purchase home appliances, will be given

Sell

13% price subsidy funds, the object will be subsidized up more than 160 million.



Foshan economic and trade departments of the relevant personnel, implementation of the program offers home appliances to the countryside will continue to January 31, 2013.



Subsidies required to declare to the domicile



Economic and trade department of the relevant personnel, rural residents have personal ID card (or the public security department issued with a residence registration identity photo) and the residents of the province of any one booklet to record the appliances to rural areas through sales outlets, may be within the provisions of subsidies to buy home appliances category. But be sure to pay attention to request purchase of "tax invoice" and home appliances to the countryside "product-specific identification card", and check whether I am filled with the same content.



Need to hold the purchaser notes and documents related to the location of the town of residence

GOME, Suning's 500 Way - GOME and Suning, logistics - industry-hc360 HC Network Appliance

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States United States

Suning pocket thermometer

Rapidly expanding the scale of instant digital thermometer



Recently,

Triple Trading Company

Extending over several months the basic end of the stock disputes, the fifth of its 227,656 shares of stock for sale, the shares were 5.94 yuan per share, eventually closing, the buyer for the Beijing Zhan Sheng Investment Co., Ltd.. Thus Gome triple trading company holds 10.68% stake in the first place a major shareholder, Beijing Zhan Sheng will be the second largest shareholder. According to informed sources, Beijing is fighting, Gome Santa third party on behalf of this bid, the acquisition of Beijing Dazhong Electronics, Gome had already had time relationship, so once the scheduled Beijing holy war to pay the money and the implementation of these options the transfer of ownership, the country actually became a triple U.S. trading companies were the undisputed control.



Recent years, China has acquired U.S. Yongle, Dazhong, black swans and other national and regional

Home Appliances

Retail brand, coupled with the acquisition of triple, to achieve the scale of operation, has become the largest home appliances and consumer electronics products to the retail-based national chain, more than 280 cities in the 1200 Direct Stores many. Gome president Chen Xiao, 2008, Gome integrated contribution of the first quarter, and net profit before interest and tax margin was higher than the level of last year, profitability is steadily rising. One important reason is that companies have begun to harvest due to the rapid expansion of stores over the past two years, the formation of networks and scale advantages.



The country to another retail giant, the country's biggest U.S. rival Suning Appliance through the market, the rapid expansion of its capital. In-store expansion, Suning is taking the heavy quality of the line, although with the number of Gome stores have a gap, but the overall quality is high, the company for 3 consecutive years since its launch more than 50% revenue growth in net profit an increase of nearly 100%. Meanwhile, focus on quality, Suning has been insisting to scale, since 1999, decided Zhang Jindong, a single

Air conditioning

Wholesale sales of home appliance chain integrated to make a transition starting from the first 40 days Suning to open a chain to a maximum of 52, when the store opened the day at the same time, and now also has branches all over China.



Empty the scale of difficulty into the world top 500



There have been jokingly: Chinese people are good at imitation and copy is the Chinese people most want is the world's top 500. When the technical capacity of Chinese enterprises do not completely independent research and innovation, which, like Microsoft, Intel, the world's top 500, like the time, then copy the scale has become an ideal way out.



The retail chain can be said that the preferred scale. Retail chain holds the commanding heights of modern economy, go forth to lead the consumer, back restructuring suppliers, channel power to dominate the economy. 500 in the world ranking, Wal-Mart over GM as the world's largest companies, distribution companies in the world top 500 rankings account for 10%, in the United States accounted for 20% of the top 50. State Council Development Research Center pointed out: As early as 1993, the center will appear on estimated 2001 sales of 10 billion in retail business, in 2010 there 100 billion business.



But the scale can be achieved only by the world's top 500 Chinese enterprises dream? The answer is no. Even Wal-Mart, Carrefour chain giants such a world scale in the same time focus on improving their management, information technology-improvement, good imitation of us, how can we abandon not seen it?



Chain and logistics needs of ERP supply chain information



Chains are high-tech industry, information management level of enterprises demanding. Wal-Mart is the original stand out by ERP software and its advanced logistics supply chain management system. With Gome and Suning rapidly expanding scale, enterprise managers found that, precisely because of the great expansion, we need the help of information technology, otherwise, will only drag down the company, the chain of the industry, as important as speed. At present, Gome and Suning in ERP has been basically to catch up on building the world's top 500 enterprises, but information in the logistics supply chain management that needed improvement.