Now, as then Li Dongsheng Liu: Rebirth OR death - Li Dongsheng, TCL, TV - Network Appliance Industry

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Li Dongsheng's no choice left him of the nobility who made a choice.


TCL is a very easy business to attract media attention, because TCL has experienced many tragedies, and precipitated a lot of lessons. After the failure of cross-border acquisition, TCL has been in a strategic contraction being. In this trend, TCL suffered pain after another.



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7 24 , TCL TCL Computer, General Manager Paul Yeung formally resigned related duties Articles in August 5, 2004 TCL's report on "impact TCL four princes", the Paul Yeung is the first three to leave. TCL Group to bring order to stanch the loss of global mergers and acquisitions, business support subordinate substantially reduced. Previously, TCL plans to sell PC business news everywhere, Paul Yeung at this time not only powerless, with a platform to display their abilities will be removed, he sadly left no alternative.
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All of 2006, Paul Yeung experienced emotional ups and downs. Two years ago, Paul Yeung determine the peak laptops coming, but can peak at the time of the arrival of TCL Computer seize this opportunity is critical. Since then, TCL Computer began to develop, design and background to prepare for the impact of the peak. In 2006, Jane Zhang from please do endorsements to keep up with a series of marketing activities, TCL notebook computer market started on a high-profile large-scale offensive.





The TCL notebook on the market getting better at the time, TCL cross-border M & As suddenly engulfed in a huge loss, although after a year of restructuring North American operations have been significantly improved from a loss of 120 million U.S. dollars in 2004 dropped to 12 million U.S. dollars in 2006. However, after entering in 2005, has suddenly caught fire in Europe, TCL from 3rd quarter of 2006, large-scale contraction of the European operations had to.





Huge losses overseas operations, leading to TCL all means to stop losses. The most direct means of reducing losses is to cut costs. In this case, Li Dongsheng decided to overseas operations, "liquidated." At the same time, TCL Mobile in China sales dropped to a thousand people from the people, to stop bleeding rapidly effective, but cost-cutting paid a high price market shrinking rapidly, contraction of the domestic channels let domestic market share of TCL Mobile declined to less than 1%, was out of the top 10, and are slow to resume.





TCL computer notebooks in 2006 launched a sudden attack was to contain, TCL Computer's line of credit at once from the original 700 million yuan to 3 billion, eventually leading to a laptop computer company strategy aborted, all market activities into the second half of 2006, when it stopped short, missed the outbreak of the domestic notebook market, the development of this class express train.





In Paul Yeung, the former vice president of TCL Yi Chun also resigned for personal reasons. Yi Chun is the overseas market, TCL Group, a veteran, or the strategy of TCL International's staunchest supporters. Today, TCL's international strategy suffered a major setback, which led to easy to lose the useless rain.





As a spectator, I think the biggest problem is the body in the Li Dongsheng. As cross-border acquisitions in a series of strategic mistakes made by the TCL in trouble, but the following can only help you came through here.





Year, Wan Jianming With the mobile phone market in China has been a lot of people laugh made the diamond mobile phone he just made the first, is also regarded as the courage of a little courage. Now, TCL mobile phones for more then a list of foreign countries, although there are sales, but no brand, momentum, placing on the poor. Today, Wan Jianming still work hard in the mobile circles, strategies and methods for making changes in the market to adjust, whether the future achievements of its former glory, is still hard to say.





Wen Shanglin jurisdiction TCL electrical business, although not really much in the group, but the performance is good. Only in the first round of integration, because the group needs to raise funds for international acquisitions, was sold early.