Hebei Social issues: home appliances to the countryside and to expand rural consumption - bringing home appliances, home appliances - home appliances industry-hc360 HC Network

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Appliances to the countryside
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Home Appliances

The countryside "policy is thoroughly implement the scientific concept of development, expansion of domestic demand for export enterprises to address an important measure to reduce inventories, financial and trade policies is a breakthrough innovation. Main content, comply with the new trends in rural consumption upgrade, the use of financial, trade policy, guidance and organization of industry and commerce, development, production characteristics for rural consumption, reliable performance, quality assurance, affordable home appliances, and provide circulation to meet the needs of farmers and after

Service

; Subsidies to farmers to buy into the range of household electrical appliances to give a certain percentage of financial subsidies in order to activate the purchasing power of farmers and expand rural consumption, and promote the coordinated development of domestic and external demand.



The Ministry of Finance, the Ministry of Commerce as early as November 15, 2007, to expand rural consumption and increase their quality of life, and better urban and rural development, and domestic and foreign markets, and promote a new socialist countryside construction, the decision in Shandong, Henan, and Sichuan provinces implement "appliances to the countryside," the pilot work, the state related to farmers to purchase household appliances for 13% of the subsidies. October 13, 2008, for further financial subsidies play "appliances to the countryside" products, the effectiveness of policies, expanding consumption, especially rural consumption, the "home appliances to the countryside" campaign to promote range of products and buy the appropriate number of other supplements and adjustment. November 28, 2008, in order to expand domestic demand, improving the livelihood of the people, stimulating consumption-led production, and promote steady and rapid economic development, the State Council decided to February 1, 2009 from across the country, "home appliances to the countryside."



New situation, a nationwide promotion of "home appliances to the countryside", for expanding domestic demand and maintain stable and rapid economic growth in China is important. "Appliances to the countryside" is conducive to stimulating rural consumption and industrial development, improving people's livelihood, and rural production and circulation of the perfect service system, through the leverage of financial resources to play, leading more companies concerned about the rural market, the establishment and development-oriented rural production, distribution and after-sales service network of long-term changes in the formation of a single supply structure for the very different situation of urban-rural dual structure, to achieve coordinated and sustainable development.



Rely on "home appliances to the countryside" to expand the conditions of rural consumption



When the world economy in crisis, people naturally think of economists John? Maynard? Keynes and his economics were famous for "Employment Interest Money" (the "General Theory"). "General Theory" that form the root of depression is due to consumer demand and investment demand posed by the lack of effective demand caused by the lack of consumption is because the law of diminishing marginal propensity to consume, invest less than is the law of diminishing marginal efficiency of capital caused by Therefore, in order to solve the shortage of effective demand, the Government must take active fiscal policy to stimulate consumption and investment to achieve full employment. In accordance with the Keynesian theory of consumption, consumption in part the decision by the social income, in part, depends on the objective circumstances, of course, may be affected by subjective needs and the psychological tendencies and habits of the principle of income distribution. Although the impact of consumption wage units, net income, capital value, the time discount rate, fiscal policy, the expected changes in the six objective factors and prudent, long and short term, calculation, improvement, independence, enterprise, pride and greed eight subjective factors. However, all the factors affecting consumption, disposable income, the greatest impact.



Determine the purchasing power of disposable income, the law of course, this theory also applies to consumer home appliances for the "home appliances to the countryside" to face the rural consumers. Premier Wen said in the exchanges with users: "talk about consumption, I often say, is not a general call, but in the pockets of consumers is not really money. Of course, we hope that consumers in rich bold consumption." To province, for example, the per capita income of about only 3,500 yuan for rural families, excluding the cost of production and life, children

Education

And other expenditure, year to put aside some money running out. Leaning outside of the expected wage increase household income, improve living standards of migrant workers who did not think we are faced with the world

Financial

Crisis, had to change all the plans, to return home farm. All this on the "home appliances to the countryside" adversely affected. "Appliances to the countryside" since the implementation of activities in recent months, farmers desire to buy is not large, asked about the reasons, the answer is "no money", "the old can use," "the actual price is not cheap," "policy also no place "and the majority of farmers in our province," home appliances to the countryside "activities better than expected and the effect of publicity is smaller.