Canon IXUS released a new theme to promote the colorful new fashion - Canon cameras, Canon earnings - household appliances

China Product


< BR> "go, take pictures to"


<BR> Recently, the most prosperous Nanjing Road, Shanghai Century Square crammed, The Scarlet Letter "Canon" sign, the release of a show being held IXUS cameras. Canon (China), Hideki Ozawa, president and National 400


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Operators to share the experience of the Canon IXUS 2010 hp q2613a


Digital


New camera's "old and new change."


<BR> 2009, the Canon changed the purely professional image, relying on "Hello, color." Fashion


Marketing


Strategy, shine in the China market; this year, Canon continues to use fashion strategy, is also integrated into the entire marketing "go, go take pictures!" The theme of this life, want to pick up the occasion in the market to actively expand market share rate.


<BR> Fashion a new theme is more "flavor of life"


<BR> From 2009, Canon of "Hello, color." Colorful theme with a series of new digital camera, breaking the


Sony


Independent guide the pattern of fashion marketing strategy, and targeted across the country held a dance crew IXUS theme, making the Canon brand in 80, after 90 people in the fame.


<BR> Canon for many years, according to a channel with the provider to disclose, Canon in the market, the practice of using cover strategy, when a series of digital products, and gradually by the market blitz, the Canon will release longer than other competitors product line, the market is even more offensive on the generous input. "Go, take pictures to go!" Is the theme of life is "Hello, color." Continuation of the theme of a kind of update. A Canon-related sources: "This new release after a series of a product, there is a choice of five colors." Color in the successful implementation of the strategy, Canon will also be adopted to create a cultural atmosphere, so that more young users from about Canon products, and then to love Canon products. Immediately after the IXUS show held in Shanghai's most bustling pedestrian street held for three days, it is only the first step in Canon cultural marketing strategy. Then, around the "go, go take pictures!" The activities of the subject, will gradually expand across the country.


<BR> Global market share will increase to 40%


<BR> February this year, Canon disclosure filing shows, its 2009 sales of 3.21 trillion yen, net profit of 131.6 billion yen, estimated 2010 sales increased by 7.5% year on year. Canon Imaging Products Division, said Health Minister Pine Flat, 2003, Canon has added seven years to maintain the global share of industry first. He also disclosed that in 2009 Canon's share in emerging markets to 34% in 2010 to target the global market share is 40%.


<BR> "For Canon's global performance, the Chinese market today." Said Hideki Ozawa, under adverse economic, Canon (China) last year, remained more than 20% growth in 2010, economic growth in China 10% of the expected, the Canon (China) will re-return of 30% annual growth state. In addition, said Hideki Ozawa, high quality products, the marketing strategy to meet market demand are the driving force to maintain growth.


<BR> To this end, in 2010, Canon China will spare no effort to carry out differentiated marketing, will quickly repair centers nationwide network of 13 expanded to 25, in time to develop to meet the needs of Chinese customers excellent value for money products.