Cosmetics industry faces consolidation trend

China Product


    In the second year of accession to the WTO, domestic products, joint ventures and foreign brands of the collision in turn Flaring how bright spark?

Chinese cosmetics companies difficult, due to large capital investment, many companies are reluctant to take risks, resulting in a local brand in the low-end market, get into real trouble and can not hit high-end market.

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Although the current domestic price of the brand and network advantages, but with the full implementation of the localization strategy of transnational corporations, these advantages would be lost. ptfe lined

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For most brands and take the professional road, implementation of market strategy to fill a vacancy is a pragmatic, in order to establish a national brand will face even greater difficulties.



With the change in sales channels, particularly in the wholesale market shrinking and stores the formation of simply relying on advertising has gone era of consumer driven, integrated marketing, domestic enterprises to become placed in front of a new topic. For each enterprise, to create a strong brand, brand strategy will be the only way for future development.