Cooking appliances face cultural challenges to upgrade fumes culture - the challenges, culture, upgrade - HC network appliance industry

China Product






  incanto sirius

jura coffee maker

5 months, the central

TV station

Two sets with the world

Microwave ovens

King

Glanz

, At noon will launch thing as a prime-time program "delicious Chinese" to "three-table" in the form of popular microwave food culture, while many

Gas stoves

Advertisement

Also have debut, on behalf of

Health

Representatives of environmental protection in the microwave and gas stove fire culture, health battle over the years quietly wrestling, this

Food Culture

CCTV battle finally open detonation, a cause for concern!



Fire cooking will not withdraw from the market shortly



Learned, the international health appliances ace Galanz strategic alliance with China Central Television to promote culture of microwave food, the program in an interactive microwave food and cooking tips, recipes collection based prizes, and strive to allow people to learn more cooking skills , enjoy life, delicious, and conduct national evaluation activities related to microwave food, prizes and national audience interaction, but the kitchen treasure, creating unique, Wesson and other manufacturers will have gas stoves, said: open flame cooking is also not out of short-term the stage of history, after all, cooking fire has three major advantages: first, the fire faster, more fierce, especially for restaurants, fast operation; second fire could see the whole process of cooking, there is a kindness; third, open flame cooking for some tastes, represent a smoking culture. Can see from the above point, open fire cooking the same as smoking, drinking, since to become a national habit and cultural phenomenon, of course, will not withdraw from the market soon!

According to internationally renowned WNA

survey, 69% of consumers mainly used for microwave cooking, cooking function is far from being played, indicating the functions of consumer microwave ovens serious error knowledge. In Europe

Hair

Up state, a powerful microwave oven sterilization, food preservation, rapid thawing, almost all-powerful cooking capabilities, is

Kitchen

The first well-deserved lead, but its no smoke, no fire, automatic cooking, so the kitchen truly say goodbye, "smoke killer."



For the microwave oven, electronic oven, most consumers only use to which 5% to 10% of the function, just as family meals, snacks heating the supporting role, the main reason is that the people on the fire cooking the "smoke of terror" "deep hot smoke," lack of knowledge of health risks.



European consumers in particular do not understand is: Why is China so many beautiful young woman desperately in smoke roasted, fried, steamed in the open flame cooking in the withered face! Even more no matter how good

Cosmetic

, Can not make up for three meals a day of "smoke disfigured!"



Dark fire cooking favorable

Cosmetology

Environmental health



"Microwave cooking fire as a representative of the dark, using the principle of electromagnetic heating and microwave heating, greatly benefit housewives beauty, health and environmental protection, representing the development direction of cooking appliances!" Well-known expert Dr. Zhao Dengfeng on appliances told reporters. Galanz microwave oven with electronic oven now has its feet more than 70% domestic share, the 11th consecutive year of China's microwave oven market share, sales and the first "double winners," but did not fully open up China microwave food culture, "fumes

Cancer

"Time.



Investigation, according to the World Famous Brand Association: Long-term open flame cooking of women, than long-term use of dark fire cooking is more likely to breed the female skin and respiratory tract disease, but also more irritable temper, the same time, fire soot on the family

Decoration

Of great impact, but also bound to be fire smoke machine, and also enhanced the economic costs of consumers, but old habits die hard, microwave ovens and gas stoves sales ratio is about 4:6, to more than three years gas stoves, the key is to change people's eating habits.



Recently, Planning Minister Juan Galanz Group, told reporters: CCTV is China's most influential media, will help enhance the corporate image and Galanz

Brand

Influence; Central Television Food & Drink section organized and selection, cooking skills and food can spread the interest, let people on the beauty, health, environmental protection, microwave ovens have full "high", on the open flame cooking fumes pollution and loss of adequate marketing The "pain." "Three table" in the relevant evaluation activities interspersed, leaving the general audience involved, "all the people interaction", so we relaxed, "call the shots."