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Alpinestars Inc.
Type
Private
Founded
1963
Founder(s)
Sante Mazzarolo
Headquarters
Asolo, Veneto, Italy
Key people
Gabriele Mazzarolo
Industry
Motorsport clothingExtreme sports clothingCasual clothing
Website
www.alpinestars.com
Alpinestars is a technical safety gear manufacturer for motorcycle and auto racing (MotoGP, Motocross, Formula 1 and NASCAR), as well as extreme sports.
They have also developed a fashion clothing division for men鎶� and women's sportswear lifestyle apparel, based upon Alpinestars' heritage in motorsports.
Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company started out making hiking and ski boots, but quickly focused on making boots primarily for motocross racing. In the 1990s, the company branched out into manufacturing all types of protective and technical gear ranging from gloves and jackets to full leather suits for motorcycling and today they have offices in Los Angeles and Tokyo while the original headquarters and main research & development labs remain in Northern Italy. The company takes its name from the English translation of the Italian word for "edelweiss" (stelle alpine) which, when translated into English, literally means "Alpine stars".
The company is today headed by Sante's son, Gabriele Mazzarolo[1] and their claim to fame is the Tech 10 boots that have been worn on the feet of some of the world鎶� best motocross and supercross racers. Alpinestars is now a global brand, developing technical racing products for MotoGP with leather suits, boots, gloves and protection worn by the last two World Champions Nicky Hayden and Casey Stoner. In auto racing, flame and heat retardant Nomex suits, footwear, gloves and underwear have been developed in Formula 1 and NASCAR with recent Champions Fernando Alonso and Jimmie Johnson.
With the growth of motorcycling consciousness in the urban environment and Alpinestars leading influence in awareness and apparel style the fashion division was established, with design centres in California and Italy, to develop clothing for a sophisticated audience with an international sense of style and taste for fine detail and quality.
Sponsorship
This section needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (February 2009)
The list of notable sponsored racers and athletes include:
MotoGP: Toni El闊唖, Nicky Hayden, John Hopkins, Dani Pedrosa, Casey Stoner
Superbike: Eric Bostrom, Shane Byrne, Carlos Checa, Troy Corser, Jamie Hacking, Noriyuki Haga, Tommy Hayden, Karl Muggeridge, Ben Spies, Jake Zemke
Motocross/Supercross: Mike Alessi, Christophe Pourcel, Chad Reed, James Stewart Jr., Ben Townley, David Vuillemin
World Rally Championship (WRC): The Late Colin McRae
Formula 1: Rubens Barrichello, Jenson Button, Jarno Trulli
GP2: James Jakes
FIA GT: JetAlliance Racing, Philipp Peter
NASCAR: Kurt Busch, Kyle Busch, Jeff Gordon, Jimmie Johnson, Casey Mears, Max Papis
Rally America Championship: Travis Pastrana
Indy Racing League: Enrique Bernoldi, Tony Kanaan, Danica Patrick
BMX: Ryan Guettler
Surfing/Wake boarding: Sunny Garcia
Drifting: Tony Angelo, Chris Forsberg
References
External links
Alpinestars
Alpinestars History
This Italian corporation or company article is a stub. You can help Wikipedia by expanding it.
Categories: Companies established in 1963 | Clothing brands | Clothing companies of Italy | Motorcycle technology | Motorcycle safety | Italian company stubs
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